On today’s episode, I tackled the importance of Understanding your Customers. How well do you know your Ideal Customer Avatar? I shared all the tips and tricks you must know in connecting and targeting your ideal audience.

What are the mistakes that you must need to avoid? How does knowing and understanding your audience play a vital role in your business? I go through all the things you must know to create your Facebook ads more relatable and engaging that will really contribute to great success in your business.

Stay tuned and you don’t want to miss this episode!

On Today’s Show You’ll learn:

  • What is ICA? (Ideal Customer Avatar)
  • Why is it important in running Facebook Ads?
  • Importance of knowing your ICA?
  • How well do you know your ICA?
  • Demographics vs. Psychographics
  • Tips to learn more about your ICA
  • What is Audience Insight?

If you haven’t already joined my Facebook Community for more tips and tricks in growing your business. Join us here: Local Business Facebook Ads Marketing Group

Links & Resources Mentioned During This Episode:
Local Business Facebook Ads Marketing Group:


Small Biz Advantage Program: (Insert Link)

Amy Porterfield:

 Facebook Audience Insight:

Ads Manager:

Business Manager:

Connect with me: 

Instagram: (steveloiselle_ )

Facebook: (Loiselle Steve)

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About Steve Loiselle

Steve Loiselle

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